Tandem Growth
Industry is growing and so is the event.
The recent success of Print Pack and Plast India exhibitions has put to rest all doubts of any slowdown, perceived or real, affecting the packaging industry. Featuring next in the industry calendar is PackPlus 2009- the Complete Packaging, Processing and Supply Chain event. And with the 221 exhibitors already onboard, the biggest packaging event is set to become even larger and better.
“These are the best times to take advantage of the fluid market situation for increasing market share. Various forms of marketing efforts need to be undertaken to reach out to the potential buyers to raise awareness about one's product during these times,” says Biku Kohli, Ultraflex, an exhibitor at PackPlus 2009. “Business events serve as a platform where the industry participates to exchange news and views about market trends and discuss ways and means to cope with the recessionary trend. The feedback received from participation and meeting customers is the most valuable tool in making an informed judgment as to which phase of the business cycle we are presently riding. A careful analysis of the situation enables the participant to make forecasts and decide on adjustments in the business and product model to turn adversity into opportunity,” adds Kohli.
Riding on the positive sentiments of the market and its exhibitors, the organisers of PackPlus 2009 have commenced the promotional activities preceding the main exhibition. India Package Meet- a series of road shows comprising of day long conferences and table top exhibitions will be held in four Indian towns to generate a buzz around the event and give the exhibitors an opportunity understand business needs in upcoming industry clusters and large cities.
Joining the list of supporting associations for the event are AIDC Technologies Association of Industry and Indian Drug Manufacturers Association (IDMA).
“Yes, we were always skeptical about how things would go considering the current market situation, but the numbers speak for themselves. We have been closely monitoring the market situation and have realised that there is growth despite talks of slowdown and more marketing helps companies cope better with the recessive sentiment,” says Anil Arora on behalf Print-Packaging.Com Pvt. Ltd., the organisers.
