Siemens Info Rolls Out `Media Connect`
Aimed at connecting publishers and advertisers
Siemens Information Systems Ltd. (SISL) has announced the launch of `Media Connect` - a new solution for the media and publishing industry.
According to SISL executive director, A S Vishwanathan, `` Media Connect would help automate advertisement order placement and exchange of information with space buyers in real time over the Internet. The solution is aimed at connecting a community of publishers and advertisers by facilitating transactional and promotional information exchange between them. Media Connect is also targeted at the small and medium enterprise segment. ``
SISL, which is a fully owned subsidiary of Siemens, currently has a 100% market share in media solutions. The company expects to touch a turnover of Rs 3bn for the fiscal year ending 30th September 2003.
