Parle Agro Plans Pet Bottle Packing for Frooti
9 new plants to produce `hotfill food grade`
The Rs 60-million Parle Agro Private Ltd is planning to introduce its flagship brand Frooti in Pet bottles in India. Parle Agro will set up nine plants at franchisee-owned locations to produce `hotfill food grade` Pet Bottles for Frooti.
Currently, the company has nine plants to manufacture tetrapacks for Frooti. It had already test marketed the acceptance level of the new packaging. The company is also planning to launch an ad campaign, designed by Everest Integrated Communications, for the new packaging, which is targeting the youth segment
