Packaging Delivers Info To Consumers Via Mobile Technology
Providing quick access to the product information
Snap2C technology from Graphic Packaging International, Inc., Marietta, GA, combines code with mobile phone equipped with camera, tag-reading software to take mobile marketing to higher level, make it possible for consumers to quickly access product information hotline or order Springer Mountain Farms Chicken Cookbook.
“By scanning Mobile Tags printed on specially marked Springer Mountain Farms packages, shoppers can link to the Springer Mountain Farms website to review recipes to be sure they have everything needed to cook the meal before leaving the store,” reports Charles Brignac, marketing manager of Retail Packaging Solutions at Graphic Packaging.
“With today’s high gas prices and limited time, consumers want new tools to make their shopping trips more productive and reduce the travel required to return for missed items,” he explains, adding, “Using Snap2C enhancements on food, beverage and consumer product packaging is a breakthrough in delivering promotional messages directly to consumers. It creates real-time marketing connections between consumers and products at the point-of-sale…and at the point-of-use.”
Snap2C interactive technology gives shoppers immediate access to brand owner websites where they can download product information, assembly instructions, entertainment like songs, videos, special movie previews, as well as participate in sweepstakes, loyalty programs, product surveys.
