JK Paper - Our Motto Is To Deliver What We Promise
Growing MFDs segment brings in more investments paper technology
The following article is an extract from an interview with Rajiv Sheopuri, vice-president, marketing and sales, JK Paper Ltd., which appeared in The Financial Express.
Technology transition: Our technology, process and quality are the result of our understanding of the market requirements in terms of the technology being deployed and the quality of paper required. The printing technology has also undergone a huge transition. There has been a massive shift from offset printing to digital printing. There is a big difference in the quality of paper. Our motto is to deliver what we promise.
Current scenario: Today, our production capacity is about 180,000 tpa. We are the first company to start outsourcing of paper for our own brands from other manufacturers located both in India and abroad. Branded products contribute 50% of our total turnover. Market for branded paper is growing at the rate of 15% per year, which is more than twice the average production growth of paper. `JK Paper` as a single brand is worth Rs 1.7bn. We are now entering the coated paper segment and are putting a plant from where we will manufacture 15000tpa of coated paper.
Impact of growing MFD segment: The major impact of the growth of multi-functional devices on the paper industry is that manufacturers have become more quality conscious. With changing printing technology, investment in improving paper technology has also increased.
Date :- 16/04/2004 Source :- The Financial Express
