BALLARPUR Industries Ltd (BILT) today announced the launch of its tissue paper business and would be investing Rs 250mn in the next five years.
Branded `Etiquette', the range of products will comprise facial tissues, toilet tissues, serviettes, handkerchiefs, towels and napkins that are to be introduced in phases over the next few months.
Etiquette will be initially distributed in the Delhi NCR and within a year will be made available throughout the country. The company hopes to gain 20 per cent control of the estimated market potential of Rs 3.5bn of the tissue business in the country. The company's investment will include finance for brand building initiatives.
Gautam Thapar, Vice-Chairman and Managing Director, BILT, was quoted in a newspaper saying, ‘BILT's endeavour is to continuously explore opportunities in the paper sector, so as to widen its portfolio to include more and more consumer facing products. Tissue, we reckon, is an emerging business project and we see great potential in growing this business in the nation.’
